Dominate your local market with the best sales driven local marketing strategy.

*A sales-ready lead is someone who intentionally provides their contact information on your website and explicitly expresses commercial interest in your service. For instance, this can include someone requesting a quote or signing up for a time-limited offer. 

While we usually generate a significant number of leads in each package, we do not count the ‘duds’ in the above statement.

It’s important to note that this does not guarantee sales. Converting a lead into a sale is the responsibility of you or your team. The actual number of leads and sales is, of course, heavily dependent on your market and the attractiveness of your offer. 

A lot of companies are trying to sell you “100 leads for just €50” or something ridiculous, but those leads are either:

A) A potential prospect, meaning it just some contact info of your target audience. You will for example be given a list of 100 people who work at a big company with the job title of ‘manager’. They never contacted you about your service offering. We don’t do this.

B) A low quality lead. This could be someone who filled in their information in a Facebook lead form but have no recollection of doing this, or the contact info is missing / incorrect. We sometimes get these too, unfortunately, but don’t count these in our promise.

We strive to make the lead’s interaction with your company memorable and positive. 

Our main goal is to generate leads for you in a specific area in terms of radius and your offering. Let’s give you an example: You have a women’s wellness business. You do a lot of different treatments and services, but we’ll start with 1 service offering.

Effective lead generation boils down to this:
1. What is your most effective first touchpoint with a potential (long term) customer –> This is your Lead product
for example: a group meditation session.

2. How can we make the threshold to engage with this ‘lead product’ as low as possible –> Think timely discount, irresistible offer. 
for example: only this month 90% discount for new customers.

We will then build all marketing around this irresistible offer.

It’s important to note that you should then start upselling these first-time customers to a monthly ‘meditation’ deal or maybe some private tutoring or other services you have. In this case you break even on the front-end and make money on the back-end from returning customers.

The lead product is essentially the first step in the customer journey that will hopefully culminate in a sale and a long-term relationship. By keeping your lead product simple and straightforward, you can increase the likelihood of prospects taking that first step and engaging with your company. Remember, sometimes less is more, and a clear and easy-to-understand lead product can be just as effective as a more elaborate one.

Here are 7 examples:

1. Private Fitness School: Offer a free introductory class or workshop. For example, a dance school could provide a complimentary salsa lesson, hoping participants would sign up for a full course to learn more intricate moves.
2. Health and Wellness Center: A discounted initial health and wellness assessment. This gives individuals insight into their health status and paves the way for them to explore comprehensive wellness programs or therapy sessions the center offers.
3. Home Renovation Company: A free home evaluation or consultation. Potential clients can understand the scope of potential renovations, seeing firsthand the company’s expertise and gaining trust in their recommendations.
4. Local Artisan Shop: A specialty handcrafted item at an introductory price, like a unique pottery piece or a handmade soap. This showcases the craftsmanship and quality of the artist, encouraging customers to delve deeper into the other products available.
5. Local Law or Accounting Firm: An initial free consultation to discuss a potential case or financial overview. This allows the client to understand the depth of the firm’s expertise and how they can be of assistance.
6. Local Café or Bistro: A signature local delicacy or drink, perhaps based on a traditional recipe or a modern twist on a classic. For example, a bistro might offer a special regional appetizer, drawing food enthusiasts to explore their main courses and desserts.
7. Local Digital Solutions Company: A demo or workshop on how to optimize small businesses digitally, revealing the scope of services they can provide. It could range from creating efficient point-of-sale systems to digitizing inventory for a local store.
8.  

Need help defining your lead product? We’re building a course for that. For now you can request a 1 on 1 consult via the discovery call.

One service offering = one way into your sales funnel.
Multiple service offerings = multiple ways into your sales funnel. 

In our previous FAQ ‘What would be an effective lead generation strategy’ we talked about one service offering. 

In our previous FAQ ‘What would be an effective lead generation strategy’ we talked about one service offering. Below is an example if you have more service offerings (thus multiple ways into your sales funnel!).

Example, you are a multidisciplinary contractor doing every single home improvement service one can dream of. Here’s an example of 3 service offerings:

Service 1: People looking for or needing isolation services.
Service 2: People looking for or needing solar installation services.
Service 3: People looking for or needing new windows installed.

Each service offering requires its own online marketing approach. Although the target demographic might overlap, the ‘pain’ of the customer that you are solving is unique to each service. This requires its own Funnel, Google approach, and social advertising-approach.

More services means you can multiply the above stated results and cost times the number of services you want to promote. 

Great, that is our specialty for which we have discounts available. Contact us.